PAX East 2014 – The Audacity of #Hype: The Do’s, Dont’s & WTF’s of Modern Social Media
Social Media is a noisy world for brands and individuals alike. Whether it’s Twitter or YouTube, Facebook or Google+, there’s a whole world out there waiting for your brand, website, or thoughts....
PAX Prime 2013 – Two Way Street: Developers communication with Players
In these heady days of social media and constant connectivity game developers have endless ways to talk at players. The same technologies allow players to talk back, opening wonderful opportunities...
It’s hard to be a Community or PR Manager - especially when it comes to video games, where the community can go from passionate fan to angry, cursing individual faster than your 360 can power...
PAX East 2011 – How Your Favorite Game Companies Use Facebook
Like this. Like that. Facebook has taken the world by storm and has become a crucial platform for community managers and companies to help keep in touch with and grow their online communities. With...
PAX East 2011 – The Making of an Announcement – Uncharted 3: Drake’s Deception
You may have watched the “Uncharted 3 – The Reveal” pieces on YouTube or the PSN Store recently – and if you haven’t, for shame and go watch them now! The two-part video series barely...
PR departments and Community departments usually work closely, but what happens when one decides their agenda is more important than the others? Creating release schedules, gathering assets, managing...
