PAX East 2014 – Indie to AAA; What You Need to Know about Podcasting
There are plenty of how-to guides available for setting up a podcast. Hardware setup, RSS feeds, and iTunes submissions are easy. When it comes to the content of your show, that’s where you can...
PAX Prime 2013 – Two Way Street: Developers communication with Players
In these heady days of social media and constant connectivity game developers have endless ways to talk at players. The same technologies allow players to talk back, opening wonderful opportunities...
PAX East 2013 – Community: The Most Important Bullet Point Not on the Box
League of Legends employs a neuroscientist and a psychologist to keep people playing nice, and a democratically elected player council helps guide EVE Online development. The community’s voice...
It’s hard to be a Community or PR Manager - especially when it comes to video games, where the community can go from passionate fan to angry, cursing individual faster than your 360 can power...
PAX East 2010 – Puppet Masters: The Not so Invisible Hands of Video Game PR
Four masters of video game PR talk about the role of public relations in the video game industry. They'll cover the buying and selling of souls, crafting and controlling messages, the rise of...
Making the games is one part of the process, but what about getting them in front of gamers? Ask questions to a panel of industry professionals, ranging from CEOs of marketing agencies to the Media...
