PAX West 2016 – Driving Fan Engagement – The Next Frontier in Live-Streaming


What does it take to build community in a global economy? Well in the world of Twitch and live-streaming it is Amazeballs and Goon bucks. What?!? Not actual money but custom currency awarded to the fans of the world’s most prolific and popular live-streamers. This type of engagement strategy is essential to the success of live-streamers. This panel will discuss innovations and platforms opening up new channels of interaction for fans and ultimately boosting loyalty and monetization opportunities.

Moderator: James Sun [Vice President – Product, Twitter]

Panelists: Dan Scarelli [Head of Live Programming, Twitter], Trevor Antunez [Partner, AG3NCY]

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