PAX East 2010 – Podcasting (f)or PR

Podcasting has become the new medium of choice for developers cultivating early relationships with “Alpha” gamers — those who influence the buying decisions of the unwashed masses. In this panel, we’ll talk about how firms like Irrational Games and Insomniac use in-house podcasts to keep their communities engaged, and how the media- and fan-affiliated podcasts rely on developers for a steady stream of content.

Panelists: Julian Murdoch [Writer, Moby Games], Jeff Green [Business Development Lead, Twitter], Ken Levine [Creative Director, Twitter], Larry “Major Nelson” Hryb [Director of Programming, Website], Shawn Elliot [Lead Game Designer, Profile], James Stevenson [Community Director, Twitter]

Source: Whackamole9999

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