PAX Dev 2012 – Planning, Launching & Living through the Defense Grid 2 Kickstarter

Jeff Pobst looks back over the decision to launch a Kickstarter to fund video game development for the Defense Grid franchise and the education process that Hidden Path went through before launching and the approaches they took to differentiate their offer.

Listen as Jeff examines their attempts to stand out, the partnerships they built, the skills they had in-house and those they needed from outside, the launch of the Kickstarter, and finally what the thought process was as the campaign progressed day by day.

Panelist: Jeff Pobst [CEO, Website]

Source: Hidden Path Entertainment

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