PAX Prime 2012 – Concept to Reality: How New Games Are Made

Ever wonder how PopCap Games creates a new game? Join the Designers, Producers, Brand Manager, and Studio Chief for Solitaire Blitz, PopCap’s first brand-new IP in years, to learn how this new franchise went from a game jam concept to a successful social game, and the company’s next big bet.

Panelists: Scott Willoughby [CEO, Brainium Studios], Jason Mai [Senior Creative Director, Moby Games], Ed Allard [Game Designer, Website], Andy Federspiel [Senior Game Designer, Instagram], Allen Murray [Executive Producer, Website], Jared Neuss [Senior Producer]

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