A philosophical lecture on identity and collaboration. Mike discusses the roles and expectations of all the participants in the creation of a game, from designers to licensors to marketers to fans. Mike goes into detail about creating a presence that makes everyone want to be on your side. Who gains ownership of what, and who has to sacrifice control and recognition to make it great? What resources can you spend to make sure your team is the most invested it can be without giving up what makes your games yours? Is conflict inevitable, and is it sometimes what you want? Mike will attempt to answer these questions.
Panelist: Mike Selinker [President, Twitter]
Source: Mike Selinker