PAX 2007 – Girls and Games, the Growing Role of Women in the Game Industry

According to the ESA, more than 43% of video gamers are female, making women the single largest untapped market segment in the gaming industry. Look at the milestones crossed and the hurdles to come as developers and publishers reach out to this previously overlooked demographic. Are current strategies effective? What does this mean for the game industry as a whole?

Note: this is only the Q&A portion of the event.

Moderator: Unknown Person

Panelists: Morgan Romine [Director of Initiatives, Twitter], Jane Pinckard [Educator, Website], Theresa Pudenz [Enterprise Account Manager, Moby Games]

Sources: Danny Peña

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